It’s hard to believe that the Bird & Bear’s Love Better mission-driven merchandise is marking 5 years! Let us tell you the story of how Love Better came to be.

Dear April, I’m writing to let you know I can finally forgive you. For as long as I can remember, this particular month has kicked my emotional rear-end, making me question many parts of myself, and the world in which I live.

Unlike the temporary tattoo shown in this photo, the 3 P’s of the B&B are permanent and prioritized in this order, PURPOSE, PEOPLE, PRODUCT.

Over the April school break I hired my 16 year old son to help me transfer many of my verbose story-time posts from our B&B Facebook and Instagram over to the Blog page of our B&B website. I only got him for an afternoon in between our beach vacation, Xbox and basketball, but he made a GREAT start.

“Butterflies rest when it rains, because it damages their wings. It’s okay to rest during the storms of your life. You’ll fly again when it’s over.”

I talk a lot about our “backpack” at the Bird & Bear, as a metaphor for the journey, and how the unique contents of each of our packs equips us to brave the wilderness, and help others who we cross paths with along the way.