The 3 P’s of the B&B

I talk about and tell people about the 3 P’s of the Bird & Bear Collective, almost every day, and I realized the time has come to finally write them down. Admittedly I’ve been hesitant to do this, as I haven’t wanted them to feel like cute & catchy marketing jargon ~ I sometimes have a bit of remaining corporate marketing PTSD?

Unlike the temporary tattoo shown in this photo, the 3 P’s of the B&B are permanent and prioritized in this order, PURPOSE, PEOPLE, PRODUCT.

• We are PURPOSE first ~ created to reimagine inclusion by opening the doors to more intersection and impact in this wilderness, as Birds & Bears in our similarities and differences.

• We are PEOPLE centered ~ a collective of Birds & Bears (who are actually people) who come together in many different ways, representing the many parts of our local wilderness, and the endless intersections that connect us.

• And we are proud to be a place that features and shares the gifts, talents, PRODUCTS and services of Birds & Bears who are a special and part of the Bird & Bear Collective.

The order and prioritization is important here at the Bird & Bear ~ and is what we believe makes us unique as a collective that is a brand, business and community created to reimagine. Most businesses begin with an amazing product, created by a special person, who then shares the purpose of why and how the business or brand came to be. We started with a hypothesis rooted in a purpose to reimagine, and we are doing that, in new ways every day, through the open doors to intersection, connection, belonging and the many people and products that are a part of the Bird & Bear Collective.

These are the 3 Ps of the B&B and the best part is that they are yours too, just by being a part of it.