Recipe for a Strong 2027: A Hands-On Marketing Workshop
You’re passionate about your business, and you wear a lot of hats to keep it running. You know marketing matters—but when your to-do list is already overflowing, marketing can often get pushed to the bottom. Whether you’re just getting your business off the ground, hitting a growth spurt, or have been at it for years, having a marketing and communications plan that fits where you’re headed next is essential.
Join Lara from Lara Zelman Marketing for an interactive strategy workshop to get clear what deserves your time and attention in 2027. Using a guided marketing plan template provided during the session, we’ll walk step-by-step through crafting a strategy tailored to your business. Together, we’ll:
Clarify your 2027 priorities: Pinpoint your core business goals so every marketing effort has a clear purpose.
Audit your current menu: Take a look at what worked in your marketing—and what ingredients you’re ready to leave behind.
Map your ideal mix: Identify the right activities to reach your target customers, build genuine brand awareness, and grow your business without burning yourself out.
You’ll leave with a clearer direction for 2027 and a plan to start the year strong!